How SMS Messaging Can Help Your Business
February 17th, 2019
We’re going to focus on this more in depth when we get to SMS marketing, but, for now, here are some helpful aspects of SMS that you should know:
•SMS is a powerful tool for creating buzz and bringing customers into your brand ecosystem. Sending personalized special offers through SMS can drive engagement.
•The open rates are at 99 percent. That means virtually everyone who receives a text opens it.
•Marketing-related texts are always opt-in, meaning you can’t send unsolicited messages. Everyone who’s on your SMS list wants to hear from you — which could be part of the reason why click-through rates on SMS messages are around 36 percent.
